Social Media Manager Intern

Job Description

Company: InstaprepsAi
Position: Social Media Manager Intern
Duration: 3 Month (Project-Based, Full-Time)
Location: Mumbai (In-Office / Hybrid)
Target: Exclusively for students enrolled at IIM

About InstaprepsAi

InstaprepsAi is an EdTech company and the creator of the world’s first Confidence Learning Platform. Founded by alumni from IIT, NIT, and Super30, our mission is to help students preparing for competitive exams like JEE, NEET, and Olympiads build confidence and excel. We use AI-driven insights, personalized learning paths, and digital engagement tools to make quality mentorship accessible to all.

Project Overview

We are seeking a highly creative Social Media Manager Intern for a 3-month intensive sprint to build our social media presence, improve brand visibility, and increase engagement with learners. The product and brand positioning are ready — your mission is to communicate them creatively through compelling digital content and community engagement.

This is a high-impact, high-ownership role where you will manage content strategy, audience engagement, and digital brand storytelling across multiple platforms.

Core Responsibilities

• Content Planning & Strategy: Develop platform-specific strategies for LinkedIn, Instagram, YouTube, and Twitter (X).
• Content Creation Support: Ideate and help create social media posts, reels, carousels, infographics, and video scripts.
• Community Engagement: Respond to comments, interact with student communities, and boost engagement organically.
• Trend & Hashtag Research: Identify trending formats, educational niches, and social media opportunities.
• Analytics & Performance Tracking: Track post reach, impressions, engagement rates, and share insights for improvement.
• Brand Storytelling: Transform product features into compelling stories, testimonials, and user-value narratives.
• Cross-Team Collaboration: Coordinate with design, marketing, and product teams for content alignment and campaigns.

Required Qualifications

• Currently pursuing MBA, or relevant discipline at IIM.
• Strong communication and creative storytelling skills.
• Basic understanding of social media platforms and content trends.
• Familiarity with Canva, Figma, or basic content editing tools.
• Ability to think analytically, track data, and optimize content.
• Ability to work independently and deliver under time-bound projects.

Preferred Qualifications (Nice to Have)

• Experience with campus clubs, event promotions, or Instagram/LinkedIn page handling.
• Understanding of post scheduling, engagement tracking, or content performance analysis.
• Interest in EdTech, branding, or community building.
• A portfolio or examples of past content (if available).

What We Offer

• Real-world exposure to social media strategy and brand building.
• Opportunity to manage digital campaigns and build community engagement.
• Collaboration with product, design, and growth strategy teams.
• Experience in storytelling, analytics, and digital marketing execution.